Natural.StreetwearRedefined.
Elevated essentials for the daily grind. Designed in Melbourne, worn everywhere.
Drop
01 / 26
Weight
380 GSM
Origin
MEL
Premium Quality
Heavy hand-feel, clean finishing and fabrics chosen before graphics.
Designed in Melbourne
Built around laneways, late nights and a colder southern uniform.
Oversized Fit
Dropped shoulders, boxy proportions and weight that holds shape.
Limited Drops
Small capsule releases with no noisy restock cycle.
Featured Drop
Drop 01 — Melbourne 26.
Heavyweight essentials cut with volume, restraint and Melbourne winter energy. Hoodies, tees, crews and trackpants.
Quality Matters
380 GSM heavyweight fabric.
Dense cotton fleece, structured drape and a heavier hand-feel. Built like a technical object, worn like a daily uniform.
Fabric comparison
Weight by GSM
Dense loopback
Structured drape
Washed black depth
Collections
Choose your lane.
Editorial Campaign
Made for the culture.
Campaign 01
Campaign 02
Campaign 03